READY TO HAVE A PERSONAL STYLIST IN YOUR POCKET?

STEP INSIDE STYLE BY SIM INNER CIRCLE FOR EXPERT STYLING ADVICE, RETAIL INSIGHTS, TREND FORECASTS, AND A COMMUNITY THAT TURNS FASHION CONFUSION INTO CONFIDENCE.

From a retail buyer turned trusted style advisor and awarded ASI Stylist of the Year 2024.

TIRED OF WARDROBE FRUSTRATION?

  • Standing in front of a closet full of clothes yet feeling like you have "nothing to wear"

  • Wasting money on items that look great in the shop but never make it into regular rotation

  • Feeling overwhelmed by trends and unsure what actually suits your body type

  • Following generic fashion advice that doesn't work for your real life

  • Wondering if your style truly reflects who you are today

If you've experienced any of these style struggles, you're not alone. Many women find themselves caught in a cycle of wardrobe disappointment, making the same shopping mistakes over and over.

IN THIS COMMUNITY YOU'LL GET:

STYLE & SHOPPING EXPERTISE

Get direct access to my 15 years of retail buying experience and award-winning styling knowledge whenever you need it. Like having a stylist in your pocket, I'll be there to guide you through building a capsule wardrobe, deciding if something's worth the splurge, or answering your urgent styling questions before important events.

TREND & INDUSTRY INSIGHTS


Stay ahead with monthly trend forecasts from industry experts, early alerts on what's worth buying, and insider knowledge about quality, value, and timing. No more guessing about what's coming next or if something's worth the investment.

SUPPORTIVE COMMUNITY


Join a group of style-savvy women who love talking fashion as much as you do. Share your wins, get feedback on purchases, discuss trends, and connect with others who understand that good style is about more than just clothes.

WHY TRUST MY GUIDANCE?

My journey from retail buyer to award-winning personal stylist wasn't just a career change—it was a mission to help women overcome the same wardrobe frustrations I once faced.

After 15 years in retail buying, I've seen firsthand how the fashion industry can leave women feeling confused and inadequate. I've used this insider knowledge to develop practical styling frameworks that work for real bodies, real budgets, and real lives.

As the 2024 ASI Stylist of the Year, I've refined my approach through working with women who once stood in front of their wardrobes feeling exactly how you might feel now - overwhelmed, uninspired, and uncertain.


YOUR ON-DEMAND STYLIST



The Style By Sim Inner Circle brings my professional styling expertise directly to you in an affordable, accessible community format.


Unlike generic fashion advice you find online, the Inner Circle provides personalised guidance within a proven framework that respects your unique preferences, body type, and lifestyle needs.


We focus on helping you discover your authentic style voice and build a functional wardrobe systematically—no more overwhelm, no more waste, just confident style decisions that bring joy to your daily life.

INNER CIRCLE SUBSCRIPTIONS

ESSENTIAL STYLE SUPPORT

$ 24.99

Every month

Transform your style with expert guidance and community support.

Get monthly trend reports, live Q&As, and join style-savvy women who understand great style is more than just clothes.


Expert trend forecasts and reports

Live style Q&A sessions

Insider shopping knowledge

Early sale notifications

Supportive style community

Complete e-book collection

Style challenge access

SIGNATURE STYLE SUPPORT

$ 44.95

Every month

Elevate your style journey with personalised guidance and VIP support.

Direct access to expert styling advice, priority access, and exclusive resources. For women wanting tailored style solutions


Industry insider knowledge

Monthly trend reports and forecasts

Early sale notifications

Supportive style community

Complete e-book collection

Live Q&A styling sessions

Style challenge access

Front-line Q&A access

Direct stylist feedback (5x monthly)

Personal outfit reviews

FAQs

Got Questions? Find Your Styling Answers Here!

How is the Style By Sim Inner Circle different from following free fashion advice online?

The Inner Circle gives you access to my 18+ years of retail and buying expertise with insights you won't find elsewhere. While Essential members benefit from trend forecasts and community discussions, Signature Support members get personalised guidance tailored to their specific body, lifestyle, and preferences - not generic advice that might not work for you.

I'm not confident about my style. Is the Inner Circle right for me?

Both tiers can help build your confidence! Essential Support provides trend insights, community feedback, and educational resources to develop your style knowledge. For those wanting direct personal guidance, the Signature Support tier offers personalised styling advice where I can address your specific questions and challenges. Many members upgrade to Signature specifically to move from fashion confusion to style confidence faster.

How much time do I need to commit to get value from the membership?

That's the beauty of the Inner Circle - you engage as much or as little as you need! Some members pop in daily for inspiration, while others check in before shopping trips or when they need style guidance. The monthly live Q&As and challenges are scheduled in advance, but all content is recorded and accessible when it's convenient for you.

Will this help me save money on clothes in the long run?

Members consistently report significant savings after joining. With insider knowledge on quality, timing, and value, you'll make fewer purchasing mistakes and invest wisely in pieces that work hard in your wardrobe. Signature members often experience even greater savings through personalised advice that prevents costly style mistakes.

What makes the Style By Sim approach different from other styling services?

My approach combines retail industry expertise with practical, real woman styling. I focus on helping you create a wardrobe that works for YOUR life, not pushing trends or creating Instagram perfect outfits that aren't wearable. The Inner Circle is about building a community where fashion is fun, accessible, and confidence boosting without the pressure or pretension often found in the fashion world.

What's the main difference between Essential and Signature Support?

Essential Support gives you access to trend forecasts, the e-book library, community discussions, and monthly live Q&As - perfect for those wanting to learn and be part of a style community. Signature Support includes all Essential benefits PLUS personalised styling advice (max 5 questions per month), priority responses, and exclusive VIP resources. Think of Essential as learning from an expert, while Signature is like having that expert personally guide your style decisions.